Posted by Mary Tinsley on Mon, Nov 12, 2018 @ 12:20 PM

Everything you need to know about Leeds Clean Air Zone

Leeds-clean-air-zone

According to a recent poll, 4 in 10 businesses are in the dark about the Clean Air Zone rollout.

With this in mind, we’re aiming to shed some light on everything businesses need to know about the Leeds Clean Air Zone and how you can prepare for the charges.

In this blog we’ll cover:

What is a Clean Air Zone?

A Clean Air Zone (CAZ) is an area where targeted action is taken to improve air quality through discouraging high polluting vehicles from entering the ‘zone’.

Clean Air Zones do not ban or prevent any vehicle from entering the ‘zone’. However, those vehicles that do not meet minimum engine standards would need to pay a daily charge for entering the ‘zone’. No charge or levy will be applied to any vehicle that is compliant with the Clean Air Zones standards – essentially newer, cleaner vehicles will be unaffected by these plans (more on this later).

Back in 2015, The Department Food Rural Affairs (DEFRA) published their updated air quality action plan that named Leeds, along with Nottingham, Birmingham, Derby, Southampton, and London as places in the UK that will be not be compliant with nitrogen dioxide (NO2) targets by 2020. Fast forward to 2018, Leeds City Council unveiled its final plans for a Clean Air Zone on Tuesday, October 9.

What are the Leeds Clean Air Zone plans?

Under the Leeds proposals, over 55% of the city will be covered by a CAZ, which will charge pre-Euro VI HGVs, bus and coaches, private hire vehicles and taxis.

Leeds City Council says the proposals will come into effect on January 6, 2020 with the ambition of 'improving the air quality of Leeds to support a thriving and sustainable city for those that live, work or visit here'.

The final charges for driving within the confines of the zone are as follows:

  • Non-compliant HGVs, buses and coaches will be charged a daily fee of £50.
  • Taxis and private hire vehicles will incur a £12.50 charge each day.
  • Private vehicles will not be charged.

How will businesses be affected?

Businesses that operate non-compliant vehicles (pre-Euro VI) will be penalised if they enter the charge zone and should look at ways to either retrofit or replace their vehicles with latest Euro standards.

The good news is that there are plans in place to help local businesses with this transition. For example, firms operating HGVs and coaches could be given up to £19,000 to help with retrofitting equipment to reduce emissions. Leeds taxi and private hire drivers will also be given grants of between £1,500-£3,000 to change to hybrid and electric vehicles. Plus, the council is looking to get money from the government's £220m Clean Air Fund to help businesses upgrade their vehicles.

How you can prepare

The standards required to avoid CAZ charges – or miss out on incentives – are looming for some operators with older, non-compliant vehicles. So businesses would be wise to look at ways they can address air quality in their fleet such as looking at whether to retrofit, purchase or hire new vehicles to avoid the charges.

Clean Air Zone plans and emission standards are just some of the issues affecting urban fleet operations. With this in mind, we know that making vehicle purchasing decisions for your business in the current climate is no easy feat. That’s why our customers choose to opt for Leeds van hire instead. To help you weigh up the best option, we’ve put together this handy guide on choosing the right vehicle acquisition option for your company. Download it for free below.

Hire or Buy? Find the best fleet option for your business

Trigger guide

This is an inline guide purely for the editor, it will not show in the final blog, designed the assist you with setting the options below in the 'Gate Trigger' section.

You will not be able to use the WYSIWYG editor for this it's code only so follow these instructions carefully.


Button
We cannot use a standard call to action to open the rest of the content, but we do want to track when someone clicks on the button to read the rest of the blog. Here's what the code should look like:
<a class="gate-trigger-button" href="#" id="Everything you need to know about Leeds Clean Air Zone - Read the rest of the post" title="Read the rest of the post">Read the rest of the post</a>


Survey
Instead of using a button, you can ask people a what their intent of being on the blog is. Here's an example.
<h3 style="text-align:center;">Ready to read the post?</h3>
<p style="text-align:center;">Great, just let us know why you're here today</p>
<ul id="survey">
<li><a href="#" id="Everything you need to know about Leeds Clean Air Zone">Answer One</a></li>
<li><a href="#" id="Everything you need to know about Leeds Clean Air Zone">Answer Two</a></li>
<li><a href="#" id="Everything you need to know about Leeds Clean Air Zone">Answer Three</a></li>
<li><a href="#" id="Everything you need to know about Leeds Clean Air Zone">Answer Four</a></li>
<li><a href="#" id="Everything you need to know about Leeds Clean Air Zone">Answer Five</a></li>
<li><a href="#" id="Everything you need to know about Leeds Clean Air Zone">Other</a></li>
</ul>

If you want to connect what the user selects in the survey with the call to action at the bottom, use the following:
<ul id="cta-list">
<li><a href="#">CTA One</a></li>
<li><a href="#">CTA Two</a></li>
<li><a href="#">CTA Three</a></li>
<li><a href="#">CTA Four</a></li>
<li><a href="#">CTA Five</a></li>
<li><a href="#">Default</a></li>
</ul>


Form
We need to add the same form for each blog, you can if you want to make your own form but you'll need to change the formId which will be in the URL for the form e.g. https://app.hubspot.com/forms/234700/648983ff-6a25-4353-9301-08f793edfcb5/edit:
<script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script>
<script>
hbspt.forms.create({
portalId: '234700',
formId: '648983ff-6a25-4353-9301-08f793edfcb5',
css: '',
onFormSubmit: function($form) {
gateTriggerForm('Everything you need to know about Leeds Clean Air Zone');
}
});
</script>


CTA Form
If people are clicking the CTA but then not filling in the form on the landing page they're being taken to, it may be worth loading the form on the same page to see if that helps the submission rate:
<div class="cta-form-image">
<a class="cta-form-image-button" href="#" id="CTA Click - Everything you need to know about Leeds Clean Air Zone"><img alt="Title of the CTA" src="https://cdn2.hubspot.net/hubfs/234700/FER_CTAs/download-your-free-guide-lcv-acquisition-hire-or-buy.png" title="Title of the CTA"></a>
</div>
<div class="cta-form-inputs">
<a href="#" class="cta-form-inputs-close"><i class="fa fa-times" aria-hidden="true"></i></a>
<script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script>
<script>
hbspt.forms.create({
portalId: '234700',
formId: '648983ff-6a25-4353-9301-08f793edfcb5',
css: '',
onFormSubmit: function($form) {
gateTriggerCTAForm('Everything you need to know about Leeds Clean Air Zone');
}
});
</script>
</div>

This is the rest of the blog

When the page loads, or when it is being edited, this content will appear. When the page is loaded on the blog, the content will be hidden by the script until such times the trigger button is clicked or the trigger form is completed.

If you're not using this section then you should delete the text in here.

Topics: Emissions standards

Comments